IBC – ISTANBUL BUSINESS CENTER. Sales & Marketing in New Social Media – Training courses
Table of Contents
Course Description
This course will provide delegates with the practical knowledge needed to successfully plan, implement, manage, and measure social media sales and marketing efforts. Social media technologies take on many different forms including magazines, Internet forums, weblogs, social blogs, microblogging, wikis, podcasts, pictures, and YouTube videos. It’s important to realize that social media marketing works best when integrated with other components of your marketing plan.
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What Do Participants Learn? New Social Media
- Implement strategies to engage customers through social media marketing
- Integrate social media marketing tools into an existing marketing plan
- Determine which social media channels best fit organizational marketing objectives
- Explain how social media marketing differs from traditional marketing
- Describe best practices and rules of engagement for online sales and marketing
Who Should Attend? New Social Media
- Directors and managers
- Marketing professionals
- Brand makers
- Executives
- Those who would like to develop and enhance their marketing skills
Course Outline Sales & Marketing New Social Media
Section One: Fundamentals of Social Media Marketing Strategies
- Course overview and learning objectives
- Are you keeping up with changing technology?
- How social media marketing differs from traditional marketing
- Benefits of using social media marketing
- The history of social media
- The 4 Ps of media marketing
- Avoiding common mistakes in social media marketing
- Case study: Best Practices of Social Media Sales and Marketing
- Social media’s impact on customer service
- Leveraging Blogs, Twitter, Facebook, YouTube, and Linkedin marketing
Section Two: Principles of Persuasion to Enhance Sales and Marketing Effectiveness – New Social Media
- What is the difference between Sales and Marketing?
- Marketing and selling to the four customer buying styles
- Body language skills to enhance video presentations
- Active listening skills development
- How to use questioning skills to identify customer expectations and service requirements
- Keys for designing a multi media sales presentation
- The power of online customer testimonials
- How to turn visitors into customers with conversion optimization
- Sell with emotion not logic
Section Three: Creating a Social Media Marketing Strategy – New Social Media
- Marketing trends to implement in your marketing plan
- The steps to building your social media marketing plan
- Using SWOT for social media market analysis
- Creating website content
- Market segmentation
- Building brand loyalty
Section Four: Measuring and Monitoring Social Media Campaigns
- Benefits of measuring social media effectiveness
- Monitoring your organisation’s reputation online
- Breakout session: Action Planning for Reputation Damage Control
- Define strategy, objectives, priorities, and goals
- The steps to measure the effects of social media
- Increase Search Engine Optimization
- Top social media monitoring tools
- Case study: Best Practices for Measuring and Monitoring Social Media
Section Five: Professional Development for Continuous Improvement – New Social Media
- Practical exercise: Developing Your Action Plan
- Your attitude makes a difference
- Setting SMART objectives
- Practical exercise: Setting Personal Development and Business Goals
- Time management tips to improve daily productivity
- Stress management strategies for peak performance
Contact us – Istanbul Business Center
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ISTANBUL BUSINESS CENTER
A group discount can be requested
Is there a group discount when registering for a Sales & Marketing in New Social Media course?
- Browse our course catalog and select which courses meet your organization’s learning and development needs
- Receive a discount ranging from 10 to 20% based on the total number of participants you enroll per year. Discount tiers are outlined in the adjacent chart.
- Contact us below to register your participants and receive a unique discount code for your organization. From there, our team will work with you to enroll your employees.
The Short Course Experience – Sales & Marketing in New Social Media – Training courses
Our 2- to 5-day short courses offer a unique opportunity to step outside of the pressures of your day-to-day work life and challenge yourself with new ideas and skills in a low-risk environment. Our team is here to guide you each step of the way.
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